Aveda Comporation is an American cosmetics company founded by Horst Rechelbacher in 1978 now owned by the Estée Lauder Companies, based in the Minneapolis suburb of Blaine, Minnesota.
They are characterized and distinguished by their vision of designing and manufacturing sustainable, natural and clean products that do not pollute the environment. They make their products with solar or wind energy through renewable energy credits and carbon offsets.
They NEVER use parabens, mineral oils, petrolatum, paraffin, formaldehyde and their releasers, SLS, SLES, oxybenzone, benzene, retinyl palmitate, microcrystalline wax, polyethylene beads, triclosan, trichlorcarban, lanolin, carmine, talc, or synthetic fragrances.
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