Alterego | High performance natural and organic hairdressing

Passion, creativity and innovation

In 1988, under the leadership of Arturo Pegorin, the sons Gianni and Federico gave life to Alter Ego Italy, which today is recognized as the Jewel in the Crown of the Pettenon Group, being one of the emerging companies in terms of professional hair care. it means.

Alter Ego Italy quickly became a luxury hair care brand loved by professionals around the world. A salon exclusive range covering all aspects of hair care and coloration with an emphasis on the use of natural and organic ingredients.

In recent decades, it has gained distinction, characterizing itself as an innovative brand and the excellence of its products. With value and passion for quality and attention to detail passed down from generation to generation. It stands out for hard work, classic beauty and family, setting the horizon for inspiration, creativity through continuous education, innovative tools and offering the highest performance products, supporting the development and success of salon professionals worldwide.

We present a complete range in terms of hair care and beauty, capable of satisfying all your needs.